The recession has created an epidemic of “For Lease” signs in most urban areas and smaller cities. Many small businesses and corporate giants alike, have fallen victim to closing their storefronts. However, research has identified several industries that seem to actually pick up sales during hard economic times. These “recession-proof” industries include liquor, lipstick, and chocolate. It seems that when times are hard, and people are stressed, they turn to items that make them feel good, and this includes the satisfaction of a good chocolate. It is not surprising that old time favorites like Snickers, Tootsie Pops, and Three Musketeers, launched during the Great Depression of the 1930s. And now in the Great Recession of the 2010s we see a growth in the consumption of fine chocolates.
After speaking to a number of chocolatiers and candy store owners in California, it is apparent that chocolate is selling, even in the more depressed areas. One chocolatier in the Sacramento Area stated that sales are up for his business with weddings and corporate events. Another chocolate entrepreneur in the hard hit Central Valley with double-digit unemployment and record foreclosures, says that sales areHave a look at Santa Barbara Chocolate for more info on this.
doing well, especially for business with wineries that pair chocolates with wine tasting.
A candy store owner in Modesto, California, who has been selling fine chocolates since the 1980s, stated that she buys her gourmet truffles from an artisan in the San Francisco Bay Area. She says that she has a stream of regular customers that seek out these truffles and that sales remain consistent, even during hard economic times.
In the coastal area of Santa Barbara,California, new artisan chocolatier’s are on the rise. Sales are steady according to a local chocolatier, and holiday sales are excellent. Chocolate remains an attractive gift item and this small chocolatier has made it through a first season in business with a profit. Another small artisan chocolatier does not have a storefront but her sales are growing on the internet and in small local grocery stores, who carry her product. She maintains a premium price point for her truffles.
It is a refreshing fact that the interviews of these chocolate businesses confirm the large research articles found on the internet, that chocolate is recession-proof and that sales are actually up. So during hard times, in areas that are far worse than national average statistics, we still see well attended chocolate events, chocolate festivals, and a proliferation of artisan chocolatiers and entrepreneurs.